Radio Promotion:

Why we are different: Our roster is small – very small. We only work with artists we believe in. We are bad fakers and bad liars at that, so when we choose to work a record, we put our full weight of belief into promoting it to the top. The PD or MD at the other end of the line knows that our enthusiasm for what we work is real, not manufactured. Our promotion schedules run longer than the normal 8-12 weeks, spanning at most times at least 16 weeks and sometimes longer depending upon the project. We work songs for their life span, not just an intro period.

So do I really need a record promoter?

The simple answer is not really. Radio promoters were born out of the need to cut through the clutter on a programmer’s desk and get records listened to. If you don’t have the relationships with radio already established, it can be hard for even the best artists with the best songs to ever get their music listened to by a PD or MD. That is where we come in. SFE has built solid relationships at radio based on honesty, integrity, knowledge and respect. Our formula for success is simple: great song + hard work + strong relationships = success.